Businesses that optimize the use of social media to boost and improve search engine optimization (SEO), as well as Google search rankings, are the ones leading in their industry. One could easily say that social media singlehandedly increases visibility and boosts engagement. So, it is wise for a marketer to look for ways to boost SEO campaigns using social media.
It is essential to constantly improve your SEO strategy as trends change continuously. Although there is fierce competition in each industry, appearing on search results is not that big of a challenge if you are equipped with the right tools. For instance, if you utilize the services of Dubai SEO experts, you will get the desired result without having to worry about any aspect of it.
Following are some ways that social media can directly influence your SEO:
Ways That Social Media Influences Your SEO
Due to the massive volume of content being published and distributed every single day, the odds of an amateur or even a veteran marketer ranking well on a search engine are slim. However, you can significantly improve your odds with the correct content strategy.
Although social media does not directly contribute to SEO ranking, it does increase brand exposure.
Sharing Content on Platforms
As a content provider, you have to make sure that sharing your content is as easy as pie. Optimally, it should not take more than two clicks. While people use social media for several reasons, there is no doubt about the fact that marketers’ main goal is to reach more consumers and grow their brands. But, that would not be possible if your audience is unable to share the content. So, the best option is to simply have social share buttons as well as calls to action. This will help increase your reach and, in return, improve your SEO ranking.
Choose Quality Over Quantity
As SEO continues to evolve, so does search marketing. Algorithms are in place to identify relevant content with good quality. So, it is better for a marketer to publish well-written, helpful content instead of churning out a bunch of bad ones. Keyword stuffing is useless, and quality content should be one’s top priority.
It is crucial to keep in mind that one does not need to hasten when it comes to publishing blog posts. On the contrary, it is better for your website if you take your sweet time researching details regarding your desired content and producing in-depth material that forms a connection with your audience. In order to accomplish the highest quality of content, you need to understand your ideal audience.
Furthermore, another fantastic way of producing high-quality content is refining and editing the old under-performing blog posts. This sort of rejuvenation attracts new readers to your content and adds that touch of the best-performing content to it. You could also examine your best-performing blog posts and add more information to them. This helps in spiking engagement and gets you more social signals.
Improve Social Media Presence
Nowadays, potential clients judge businesses according to their social media presence and profiles. So, a well-optimized social profile allows your target market to find you online with ease. However, it is important to maintain consistency throughout platforms. Google’s algorithms favor brands that align with their social profiles. In addition to this, potential clients may even look you up on Google, so you need to prepare your business for that by asking a few questions like:
- How irresistible is my profile?
- Does it have all the factors that will attract the right people?
- When people google my name, does it show up on Google?
Measure Social Media Marketing
It is vital to measure your social media marketing operations. It is harmful to a business not to do so. Analyze how positively or negatively each campaign impacts your business and plan the next one accordingly. The success of marketing lies within quantifying your performance to determine how beneficial your effort is.
Furthermore, you need to determine whether your social media marketing operations are generating positive ROIs.
In order to properly optimize your social media marketing operations, you should consider the following – remember that the data should consist of statistics for the last few months:
- Am I making any profits from my social media activities?
- Am I wasting my time accomplishing absolutely nothing on social media?
- Am I losing money or time?
- Am I able to identify what particular tactic works for me on social platforms?
- What marketing tactics should I avoid, and what should I improve?
One can simply not be successful without the measurement of marketing metrics. It is as simple as that. That is why it is vital to define your ideal social media marketing presence and evaluate them according to realistic standards.
Benefit of Images
People love it when visuals are provided along with text in the content. Sometimes, content without any images fails to grasp the audience’s attention, which results in a high bounce rate. One could say that visuals are an essential part of marketing. So, you need to optimize images in order to boost your engagement which could lead to a higher SEO ranking. In addition to this, make sure that you choose high-quality images as those tend to appeal more to customers and readers.
Before including any visuals in your blog posts, make sure to maximize your content and presence for Google by following these steps:
- Using the appropriate file name for the desired image (the relevant keywords should be separated by dashes, and it should not include a file name given by a camera or a stock photo site).
- Selecting the right image format (speed is a significant factor).
- Making sure that the images actually work.
- Reducing the file size, so it loads quicker.
- Adding compelling captions loaded with keywords.
- Making sure that you are adding your keywords in alt text as well as title text (do not stuff since the alt text must make logic for those that use screen readers)
- Including image structured data
So, there you have it! Five ways that social media affects your SEO performance and how to leverage it to boost your rankings.