Did you know that organic search accounts for 53 percent of website traffic? And in 2021, 61 percent of marketers considered search engine optimization (SEO) their top marketing strategy.
If you’re an SEO consultant or business manager, SEO return on investment (ROI) is a common topic you’ve to address when allocating your marketing budgets and resources.
If you want to keep driving traffic through organic search and rank your site high on search engines, it’s crucial to stay updated with the latest SEO best practices, statistics and industry trends.
While the SEO approach is a long-term investment, it can give you the desired results if you know how to execute it in the right way. The common question many businesses ask is, what is a good ROI for SEO? Well, it depends.
This article will help you understand how to measure the ROI of SEO, calculate the value for organic conversions and the challenges you may face while measuring SEO ROI. Let’s get started.
What Is SEO ROI?
SEO ROI is a profitability measurement and key performance indicator showing how much profit or marketing results a business yields by investing in search engine optimization.
To determine the value of your SEO investment, look at your search engine rankings, goal completions and organic website traffic. This way, you can easily measure your ROI. ROI is expressed as SEO revenue-cost of SEO investment divided by the cost of SEO investment.
Your website will have a positive ROI if your SEO campaign’s organic revenue is higher than its cost.
The Importance of Measuring SEO ROI
Search engine optimization strategies are constantly evolving, and an undeniable fact is that without an online presence, your brand faces a digital uphill battle.
In today’s world, digital marketing is necessary for every business. While it takes time to see results from an SEO campaign, here are the top reasons why measuring your SEO ROI is essential for your business:
- ROI is one of the most significant measures of success from a well-executed digital marketing plan. Once your content finds its way to the first page of search engine results pages (SERPs), each new search reinforces its relevance making it attract potential customers months or even years after it was published. Through sales and conversions, you can measure your standard SEO performance indicators.
- ROI helps you understand your customers’ behavior. Knowing your SEO ROI helps you identify the numbers from your SEO campaigns and clarifies what strategy works best for your audience, generating the highest income based on the investment. With the ROI of SEO as a crucial metric for lead generation, you can make more informed decisions unique to your business.
- ROI showcases your business’ progression. Once you’ve identified the return on investment of your SEO campaigns, you can conveniently track and replicate your advertising success. You’ll be able to understand the actual financial value of your marketing channel and improve your customer’s experience in the process.
Correct and continuous SEO ROI measurement has incredible advantages. In a nutshell, measuring SEO ROI indicates whether your SEO marketing efforts are profitable to your business and helps you determine the appropriate digital revenue-driving channels.
