Remarketing and Retargeting
Remarketing and retargeting campaigns provide your business with a unique opportunity to create targeted ads that are displayed only to users who have been to your home page or specific pages on your site. This type of campaign keeps your brand in front of prospects long after they have left your website, which is hugely valuable in today’s fast-moving digital environment.
Mslive can help you develop a retargeting strategy that will reignite the interest of these prospects and move them down the marketing funnel. From audience segmentation to writing ad copy and designing creatives, we ensure your campaign is optimized for conversions.
How Our Remarketing Services Work
Remarketing Platform Expertise
We have experience managing campaigns across a variety of ad retargeting platforms, including Google AdWords and AdRoll, along with more strategic platforms such as Facebook, LinkedIn and Twitter. We will help you select the best platforms for your needs and incorporate proven conversion methods into your overall campaign strategy.
A successful remarketing campaign strategy starts with a strong offer that attracts attention. We can help you identify the most effective offers to promote to your target audience. Our design experts then help develop creative ads that drive more clicks.
Though each prospect has expressed interest in your product or service, not all of your retargeting audience members have visited the same web pages or have the same needs. We set up audience segmentation to target your prospects with different ads and offers, based on their specific interests and pain points. This customizes the ad experience for each member of your target audience and drives conversions by ensuring your ad is relevant to them. Additionally, we set up frequency capping to eliminate overexposure of your ads.
Landing Page Strategy
Linking your retargeting ad to a customized landing page is a great way to maximize lead generation. Our design team can create customized landing pages for your offers by incorporating proven best practices and conversion-driving elements into their design
We regularly A/B test your retargeting ads to drive constant campaign improvement and create different versions of ads to test and compare audience engagement. After that, we boost the better performing ads and replace the others with alternate versions to ensure that your campaign is achieving maximum results
Tracking and Reporting
It’s important for you to know which ads and ad channels are providing the most conversions for your business. We incorporate URL tracking into each of your remarketing ads using Google Tag Manager or UTM tracking. We also track the flow into your marketing automation and sales CRM systems for full lead attribution. You’re kept in the loop the entire way through our comprehensive reports, which provide you with details about your campaign analytics along with our expert insights.