Video For Patients
Video For Patients
When you need to explain your health product or solution to a patient, you need to do it in a way that they would understand. Because only then will they relate to the product and feel comfortable using it. A short simple video, has just the magic needed for this.
Pros of this style of Healthcare videos:
- Usually short
- Easy to produce
- Connects to the end customer easily
- Immediately helps your customer understand what you are all about
Cons of this style of Healthcare videos:
- As the target is patient, jargons should be avoided and the video has to be made entertaining.
Video For Health Professionals
Video For Health Professionals
Communicating to Health Professionals needs a special kind of understanding. You have to empathise with the problems they face and explain to them how you can solve some of these in a way that does not make them feel inefficient. That’s where this style of video comes in.
Pros of this style of Healthcare videos:
- Builds positive opinions
- Speaks in the language of health professionals
- Empathises with them
- Easily explains how you solve their issues
Cons of this style of Healthcare videos:
- Care should be given to effective branding.
Product/ Service Launch Video
Product/ Service Launch Video
So you have this wonderful new product, service or app and want to scream from the rooftops about it. Of course, screaming from rooftops will only turn your customers off. So how about a cool launch video?
Pros of this style of Healthcare videos:
- Short
- Entertaining
- Eye-catching
- Comprehensible
- Direct
Cons of this style of Healthcare videos:
- As these are launch videos, they need to be marketed well to be fully effective.
Pharma Infographic Video
Pharma Infographic Video
You often have specific (often technical) information to be shared. This is especially relevant within the medical community. You may need complex terminology and texts and graphics to get your futuristic ideas across. An infographic video is what you need.
Pros of this style of Healthcare videos:
- Precise terminology
- Top-notch design
- Reinforces by text
- Establishes brand authority
Cons of this style of Healthcare videos:
- These videos need excellent graphics. A good grip over the subject is essential.
Health Concept Explainer Video
Health Concept Explainer Video
When you have a pathbreaking concept to explain, this is the video for you. This can be both health-industry targeted or patient targeted. These videos are crisp and conversational.
Pros of this style of Healthcare videos:
- Brief and efficient
- Eye-catching
- Explanation is simplified
- Viewers are left with the “wow” feeling
Cons of this style of Healthcare videos:
- As the target audience is generic, the video has to go the extra mile in being appealing.
Healthcare SAAS product videos
Healthcare SAAS product videos
You have an excellent SAAS product, something that can change humanity forever. Well, you need to showcase it right and a short video is the best way to go. If made with the same passion as your vision, this video can truly propel your product and your vision.
Pros of this style of Healthcare videos:
- Cultivates excitement
- Connects to the audience
- Establishes brand authority
- Shows the value of the SAAS product
Cons of this style of Healthcare videos:
- A good narration and product understanding are at the heart of this style of video