Explainer-Videos

The Process

The process of creating an explainer video is a snap. Here’s how it goes

Stage 1

We Ask. You Explain. We Understand exactly what you need

Stage 2

We write a script and get your approval

Stage 3

We create a story board and get your approval

Stage 4

We get the voiceover recorded and get your approval

Stage 5

We create style frames and get your approval

Stage 6

We send you the final draft and get your approval

Stage 7

We add music and effects and get your approval

Stage 8

We send you the final video

Stage 9

Digital Marketing and Promotion

There are several types of explainer videos to pick from.

Classical Design

Classical design

These are easy-to-understand explanatory videos. There is a central character with an issue in the storey. Your solution is your product or service. You express both the problem and the solution in clear, simple, and conversational language. You make a direct connection with your target audience’s heart.

Pros of this style of explainer videos

Videos of a shorter length
Easily absorbed
Making it easier to make
Without going into too much detail, it gets right to the point.

The disadvantages of this type of explanation video are as follows:

Some of your audience may be tired of explanatory videos and require something new to pique their interest.

Jingle Style

Jingle style

If you are looking for an explainer video that REALLY stands out, here is the style you are looking for. More of a commercial than an explainer, this style easily weaves the music into the explanation. It can be funny and immensely quirky. You can even play around with rhymes and accents for this.

Pros of this style of explainer videos:

Lively
Fun
Memorable
Out-of-the-box

The disadvantages of this type of explanation video are as follows:

This style may cost a little more and take a little longer to construct because it requires good musical artists.

Live Footage Style

Live Footage Style

Some brands like to strike a more formal note in their explainer videos. And for this matter, they prefer to use live footage instead of the regular 2D characters. Live footage can look excellent when combined with classy motion graphical elements and text that compliments the voiceover.