Here are a few categories of educational videos you could choose from
Narrative Video
Narrative Video
Nothing like a good narration with facts to engage your audience. People love a well-informed educational video and if it is of high quality it also serves to reemphasize your brand image.
Pros of this style of educational videos:
- Can be of any length
- Easy to produce
- Establishes brand authority
- Can be made into a series
- Humor can be added
Cons of this style of educational videos:
The narrator and script have to be engaging or people can get bored.
Storytelling Video
Storytelling Video
This style is highly effective if you want to connect to the emotions of the viewers. It is also a great way to entertain them. There may be so many benefits and features of your product you want to educate your audience on. With a storytelling educational you can now explain and engage.
Pros of this style of educational videos:
- Memorable
- Engaging
- Connects to the audience
- The same characters can be repeated in a series.
- Educate customers about lesser-known features
- Can be extended to branding
Cons of this style of educational videos:
May take a longer time to create, analogy needs to be well thought out.
How-To Video
How-To Video
Customers usually love this type of educational material. These videos are usually tips and tricks on how to do stuff. They are naturally connected to your business but don’t sell directly. Customers like that they are learning something useful and new. Because these videos are short, they also retain attention.
Pros of this style of educational videos:
- Directly beneficial to customers
- Short
- Professional
- Can be formal or informal
- Can be technical
- Potential for a series
Cons of this style of educational videos:
The explanation has to be perfect- adding motion graphics and text animation helps.
Awareness Video
Awareness Video
If you want to create awareness about your product and subtly educate the customer about why your product is better, go for this category. These videos could be narrative, or tell a story. They work best when told from a personal point-of-view. This perspective helps the customer connect to the message better.
Pros of this style of educational videos:
- Immersive
- Creative
- Emotional
- Creates brand loyalty
- Underlines brand trustworthiness
Cons of this style of educational videos:
There is a subtle line between creating awareness and putting others down. The right tone needs to be struck if you don’t want to brag.
Out-of-the-box Video
Out-of-the-box Video
Well, this not a style per se. It is just videos where we go all out with creativity to create these memorable gems. Anything from the evolution to how-to to awareness can be covered in this style. But what makes it exceptional is the creative treatment.
Pros of this style of educational videos:
- Lively
- Memorable
- Extraordinary
- Scope to try new things
Cons of this style of educational videos:
This high level of creativity usually takes more time and a slightly higher budget.