8 Brilliant Content Marketing Examples to Take Your Company Out of the Unknown
If you want to grow your brand, you need a content marketing plan. Why?
Seventy-eight percent of companies that produce effective content have a documented marketing strategy.
That said, there’s no use in creating content if it won’t help you achieve your marketing goals. Instead, you need to know how to recognize great content.
To help ensure your brand doesn’t fade into the background, let me walk you through eight great content marketing examples you can learn from.
What Is Content Marketing?
Content marketing is content created and shared for a specific commercial purpose, such as gaining website traffic, increasing brand awareness, or influencing people to buy your products.
A recent survey taken by professional content marketers found the following:
- 88 percent of content marketers say content marketing is effective for branding.
- 88 percent of marketers say content marketing is effective at building brand trust.
- 80 percent said content marketing works to educate audiences.
- 72 percent said content marketing is effective for lead generation.
The survey respondents said other effective uses of content marketing are driving audiences to events, building loyalty with existing customers, supporting the launch of a new product, and building subscriber lists.
“Content” has a wide definition, including podcasts, eBooks, infographics, and blog articles. Essentially, if it’s a form of media designed to acquire and influence an audience.
How do you know what makes “great” content? One of the best ways to learn content marketing is by looking at real content marketing strategy examples.
My step-by-step guide breaks down content marketing in detail.
8 Content Marketing Examples
While these content marketing examples are all unique, they have something in common: a clear purpose.
Bear that in mind as you read through these examples and you’ll better appreciate how to create successful content.
Without further ado, here’s a look at some amazing content marketing strategy examples.
1. MoonPie: Brand Voice
Content marketing is all about standing out from the crowd. One way to do this is by developing a memorable brand voice.
Why does voice matter?
According to Sprout Social’s research, 33 percent of customers say a distinct personality helps a company stand out on social media, and 46 percent appreciate brands who engage their audiences, so developing your voice is worth a shot.
MoonPie’s Twitter feed is a great example of a content marketing strategy. Not only does every Tweet have a clear purpose, but the brand uses a consistently fun tone to encourage engagement:
Here’s another example. Rather than just posting a product link, the social media manager appeals to followers with a quirky tone:
What’s the lesson here? Refine your brand voice. Here’s how.
- Revisit your company’s mission. Your voice should align with your company’s values, so make sure you’re clear on what your business stands for.
- Research your target demographic. What is your audience looking for? What do they care about? Use your answers to refine your voice.
- Take a look at your most successful content. Figure out what works and replicate this. For example, if your most successful content focuses on, say, your company’s eco-friendliness, create more content emphasizing this value.
2. Gymshark: Video Ad Campaign
Another way to stand out from your competitors is by making video content: 81 percent of marketers believe videos help them increase sales. Let’s break down a great content marketing example from Gymshark.
Gymshark wanted to promote a key message: fitness unites everyone. To do so, they ran the “United We Sweat” campaign, promoting inclusivity, diversity, and overcoming obstacles. They also designed promotional images to accompany the campaign:
The content works because it showcases the brand’s core message: uniting people through fitness. The slogan “United We Sweat” is simple and memorable, too, which helps.
How do you learn from this example? First, think about what makes your brand special. Revisit your mission statement and target market if you need a refresher.
Then, consider your campaign goals. Gymshark wanted to move away from its association with super-fit athletes and instead show why it’s a universal fitness brand. Placing “united” and “sweat” together makes sense.
Finally, keep it simple. When it comes to slogans and taglines, less is usually more.
Need some more inspiration? I walk you through how to write business slogans elsewhere.
3. Nadaré Co: Viral Content
Viral content instantly boosts your visibility, spreads your brand message, and generates more traffic, so it’s a worthwhile goal.
Let me use content marketing examples from Nadaré Co, a jewelry company, as an example of a successful content marketing strategy in action.
Nadaré Co’s founder began posting TikTok marketing content to promote the brand’s unique waterproof jewelry. She now has over 91,000 followers, over 1.3 million TikTok “likes,” and videos watched by thousands of people daily!
The secret to achieving this example of a content marketing strategy?
Post useful, highly targeted videos designed to entertain viewers, answer questions, and solve problems. For example, here’s a video on how to find your ring size, so customers know exactly which ring size will fit them before they order:
There’s also a video advertising the jewelry’s waterproof features and worldwide shipping:
Here’s what we can take away from this content marketing strategy example.
- Keep your videos short and engaging.
- Highlight what makes your brand special in every video.
- Use relevant hashtags to improve your content’s visibility and reach.
4. Ridester: Long-form Content
To educate your audience, you need long-form posts in your content marketing strategy.
Research shows that in-depth posts typically outrank shorter, less comprehensive blogs, and the average first-page search result on Google has over 1,400 words.
In other words, long-form content is worth your time and Ridester has some great content marketing examples.
After losing a significant amount of traffic, Ridester prioritized writing long-form content to answer the questions readers care about.
In one blog post, for example, Ridester sets out actionable steps for making more money as an Uber Eats driver. There’s no fluff; it’s comprehensive but concise:
After revamping its long-form content, Ridester saw a 487 percent organic traffic increase and improved its search rankings for 16 search phrases. Cool, right? Here’s how you can emulate this success.
- First, use search tools like Quora and Reddit to discover what matters to your audience and what questions they’re asking.
- Next, try out Ubersuggest to find the right keywords to target in your content.
- Do some competitor research. Where are the content gaps? What questions have they failed to answer? Use the answers to these questions to complete your research.
Conclusion: Content Marketing Examples
If you’re serious about growing your business and getting some brand exposure, then you need a content marketing strategy.
Research successful examples, take what works, and identify how you can implement those techniques in your content.
Don’t forget to track your key metrics, too, so you can see what’s working…and fix what’s not.
Struggling to produce the right content for your goals? Check out my consulting services and discover how I can steer you in the right direction.
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