Content curation is defined as gathering and sharing existing information that is relevant, high-quality and valuable. For curation, you don’t create the content yourself, unlike content creation, where it’s ultimately your original work. As you include bits of other information, the main content you distribute to your audience differs from the original one.
Before you create and share your content, you have to consider several things for your audience to consume your curated content rather than someone else’s content. A well-implemented strategy of your local curated content will add value for your audience, resulting in social media shares, links and, eventually, high ranks in your local SEO or search engine optimization.
Below are excellent content curation tips that’ll put you on the proper track and improve your local SEO.
1. Research Keywords
Find local questions your readers or audience use while searching for your kind of business. Most local searches include the town’s name when looking for something. Although people might not use a local word or term in their search, Google will most likely identify it as a local search.
Keyword research might be complex, but enlisting help from local SEO services, especially for product or service campaigns, takes the burden off your shoulders. These firms have vast experience in all local consumption patterns and can advise you on what keywords to include in your curated content for higher ranking on search engine result pages (SERPs).
You may also want to ask your frequent customers what they searched for initially when they got to see your website or what they’d search for if they’re looking for your business type. Again, this would be critical information to factor into your curated content.
2. Optimize For Voice Search
Nowadays, voice search has been trending as many people find typing boring or time-consuming. When you properly optimize your curated content for voice search, you’ll significantly improve your ranking on search engines. Ideally, include long-tail keywords in your content and answer typical questions customers are likely to ask regarding your product and brand. Incorporating relevant local keywords and phrases throughout your content will increase traffic to your website and social media pages.
In addition to that, consider using a familiar and conversational tone typical of everyday conversation.
3. Include Local Places
Specifying your location is crucial when optimizing your curated content for local SEO. Remember, most people consider the business’s location when searching for products or services. For instance, a customer would want a nearby restaurant to deliver food or a salon just around the corner. They’ll probably click on that search result if it shows you’re located in their town or area. Thus, the title snippet of your post or content must be clear about the location of your business. Search engines also use complex algorithms to determine where web users are searching. If your content indicates your location, your site will reach the right audience.
4. Know Your Audience
Creating good content and an effective marketing strategy majorly depends on your audience. In either case, you must recognize the needs and preferences of the people you’re targeting to produce and curate content appropriately for SEO.
Audience personalities and characters help you know what content interests them most, so you can curate content that resonates with them, thus satisfying their needs. Avoid posting any article or video just casually and for the sake of it. It won’t help your SEO in any way. Moreover, it may decrease your credibility as a content creator and lower local SEO ranks.
Besides, assess how the curated content you create and share meets your audience’s needs and upgrades your SEO. Tracking your post’s performance will help determine whether your followers found your content valuable. Diligence in this type of analysis will improve your local ranks in the long run.
5. Credit Your Sources
Given that you’re getting content from other original creators, it’s courteous to give the source. However, not crediting the source is illegal and exhibits unprofessionalism.
Share links on your articles or tag the original authors on your social media posts. Then, share a review of the content and redirect your audience to the source to gain access to the original work. Content curation is a fantastic way to build new relationships and networks, and being respectful is the best way to do this.
