Digital marketing is one of the best ways to advertise your brand and attract new clients. Additionally, digital marketing solutions are crucial for publicizing and assuring the success of virtual events.
After the COVID-19 era, virtual and online events are more prevalent. They give companies access to a large, diverse audience that is present in many locations and at various times. A virtual event must be planned, advertised and hosted with the same care as a real-life event. However, for virtual events, specific event advertising tactics guarantee that your online program won’t go overlooked in the digital clutter. But knowing where to start with the vast array of digital marketing strategies available can be challenging.
In this blog, we have provided you with a set of digital marketing strategies that will guarantee the success of your virtual event.
Effective Digital Marketing Solutions for Virtual Events
1. Utilize Social Media Marketing to Its Fullest Potential
Social media is an effective tool for raising awareness of your event and establishing connections with potential attendees. Use social media to communicate with prospective guests, distribute intriguing content and make frequent updates about your event. Use appropriate hashtags and target your content to ensure the right people see them. Additionally, you may increase your reach and advertise your event to a larger audience by using social media ads. This is one of the excellent online marketing strategies that will really benefit you.
Make an event calendar that details all the various post formats and types you’ll publish before, during and after your event. The different kinds of posts can include promoting your event, speaker updates, sponsorship and partnership banners, important statistics about your sector, an agenda, highlight videos, schedule updates, promotional offers, or giveaway competitions.
Create a coordinated, 360-degree marketing plan that spans all pertinent social media channels. Make sure you have a strategy for developing, publishing, marketing and evaluating organic activities. Start these well in advance of the big day and appear at regular intervals on your calendar.
2. Employ Email Marketing
Another excellent technique to advertise your online event and inform guests is email marketing. To entice people to come, send frequent updates about the event, share pertinent content and employ compelling calls to action.
You’ll need to keep in continuous contact with a variety of audience members as you advertise your online event, including your invitees, confirmed registrants, presenters and others.
In addition to making sure your early bird registrants remember to attend, you should, at the very least, address any significant changes in programming in your event emails as well as the most frequent queries from your audience, such as how to access the event software, how to take part in any exclusive networking or sponsorship activations, and how to view the system requirements of your software.
You have a lot to say, and your audience will not likely be patient with pointless communications. Therefore you need to strike the right balance between educating and spamming your audience. After the event, you can follow up with participants using email marketing to express your gratitude for their attendance.
3. Use Content Marketing
In order to promote your brand and increase conversions, content marketing relies on creating and disseminating helpful material. Create blog entries, infographics, videos and other sorts of content that will appeal to your target audience to promote your virtual event. Use compelling calls to action to add links back to your event website or registration. You can also employ email marketing to facilitate your content and entice visitors to visit your event website.
For the audience, content is an essential component of an event. Otherwise, why would they attend? As per a survey, 80 percent of participants who participated in virtual events did so for educational reasons.
This means project managers and marketers can’t just provide generic content and hope for the best. It won’t matter at all. You must use your goals and target audience to better understand the attendees and create buyer persona-like profiles. Then, content can be made to appeal to these personas.
However, creating content for events is not a simple process. The content, marketing, and design divisions must work well together because various types of content are required. Content marketing becomes far more effective with the proper content being shared on the appropriate platforms.
Social media is the most popular channel for virtual events. Eighty-one percent of event planners use Facebook, Twitter, LinkedIn and other social media sites to increase registrations.
With the help of this procedure, marketers can spread the word about their event to a larger and, more crucially, to the appropriate audience.
4. Implement Paid Advertising
An excellent method to increase your audience and spark interest in your virtual event is through paid advertising. To publicize your event and encourage people to visit your registration page, you can use Google Ads or social media advertisements. To draw visitors in, be sure to include relevant keywords and make eye-catching ad designs.
5. Make a Compelling Event Page
At most, you have about 15 seconds to grab the interest of your visitors. If you don’t, you risk losing a potential participant. This is the reason why website design is so crucial. A professionally designed page can give your customers a favorable image of your company. In contrast, if you have a busy landing page with an outdated design, your signup rates can decrease because of this.
Web design can influence whether a visitor clicks the back button after viewing your page or stays to learn more about your event. According to Website Setup, dark-themed websites and landing pages are one of the most popular current design trends. And some of the best online events out now are leveraging this design trend.
Your event page will be one of the most crucial components of any digital marketing plan. Include any pertinent details regarding your events, such as the time, date, presenters, subjects, and any unique elements. To make your page more aesthetically appealing, including high-quality pictures and videos. Use compelling calls to action to get people to sign up for your event.
