Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand
You’ve probably heard it said before: Content is king. But what is content “king” of, and why should your business invest in it? After all, a proper content strategy takes time and effort — identifying products and topics, writing about them, and promoting the content afterwards. Even if your business is small, you might not think that content creation for ecommerce is a priority. This is a mistake!
If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed.
One such method is an influencer promotion campaign. It’s a quick and effective way to help with brand recognition. You could also invest in some tools that will make working with influencers simpler. In this guide, we will break down these unconventional forms of marketing.!
How Using Social Media Influencers Can Grow Your E-commerce Brand
Influencer marketing is the practice of working with well-known social media users to grow your brand. For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell their audience about their results.
This is a highly effective strategy. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions.
Marketers like influencer promotions too. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC.
The problem is, most e-commerce brands don’t have the budget to partner with the likes of Kim Kardashian.
Working with micro-influencers, who have smaller but more targeted audiences, might be the way to go. However, you still have to deal with finding the right influencers, managing communications, making sure influencers create the posts you pay them for, and tracking campaign efficacy.
For smaller e-commerce stores or those with limited budgets, this can be more hassle than it’s worth.
So what’s the answer?
Try using influencer marketing tools for e-commerce brands that make working with influencers easier by bringing the influencers to you.
Why Your E-Commerce Business Should Use Influencer Marketing Tools
E-commerce is a highly competitive market. Currently, there are more than 7 million online retailers. That’s a lot of other stores for users to choose from.
The Baymard Institute found that after going through the difficult trials of browsing products, filling a cart, and committing to a purchase, two out of three users will end up abandoning their cart.
Even if you can grab shoppers’ attention, you also have to keep that attention if you want to drive conversions.
For e-commerce brands, influencer promotion helps leverage your consumer base to do your marketing for you rather than spending thousands on ads that may or may not actually work. Influencer marketing tools can help connect you with hundreds of powerful influencers.
In addition, influencer marketing tools often offer marketing tools such as automated emails that reduce other e-commerce challenges, like cart abandonment.
Here are a few other benefits of influencer marketing tools for e-commerce brands:
- Letting the influencer choose the brand or product means the person using your product is more likely to be genuinely interested in it. This makes their content more authentic.
- Tools give you access to a wider range of influencers instead of focusing on who you already know, including micro-influencers.
- Influencer tools can help you track influencers’ niches, the quality of their audiences, and their engagement rates so you know the influencers you work with are legitimate.
- Tools that take care of all communications, post content, and monitoring, thereby simplifying the process, meaning brands can sit back and enjoy conversions without the hassle of striking and sealing deals.
Statista, a company specializing in market and consumer data, found that 88% of U.S. consumers used coupons for shopping in 2020. Discounts and coupons are proven methods of retaining customers and increasing brand loyalty. 76% of consumers rate discounts as top-ranking factors for purchasing, according to RetailMeNot.
As a marketer, this offers an opportunity to cater to a wider audience while simultaneously promoting products.
By using influencer marketing tools, consumers can get a good deal and value for their money. The added incentive of discounts has the potential to attract new customers by drawing them in with savings and payment options.
Looking for more ways to boost your e-commerce presence? Find out how you can drive 10 times the e-commerce sales with a $0 budget