If you want to succeed with your online business, you’ll need search engine optimization (SEO) and pay-per-click (PPC) marketing working for you. SEO is related to organically ranking your website as high as possible in search engine results pages. At the same time, PPC is geared towards paying for top placement in those same results pages.
While having them work separately is beneficial and necessary for success, what would happen if you got them working for you together?
This blog post will discuss implementing PPC marketing into your SEO strategy and the benefits of doing so.
We’ll start by defining both SEO and PPC, then move on to the benefits of using PPC in an SEO campaign. Finally, we’ll discuss some of the best ways to implement PPC marketing into your SEO strategy.
What Is SEO?
Search engine optimization (SEO) is the methodology of enhancing the visibility and improving the ranking of a website or webpage in search engine results pages (SERPs). SEO can be done by optimizing website content, building backlinks and developing a solid social media presence.
What Is PPC Marketing?
PPC marketing, or pay-per-click advertising, is a form of online marketing in which advertisers pay a fee each time one of their ads is clicked. At its core, PPC marketing is a way of paying for site visits rather than organically earning them.
When your company engages in PPC marketing, they bid on and pay for specific keywords. If someone searches for those keywords, your product or company will appear at the top of the search page.
What Is an SEO Marketing Strategy?
An SEO marketing strategy is a plan of action that you put into place to improve your website’s visibility in SERPs. It is a process that helps you determine the best way to organize your website’s content so that it is more likely to be seen by people searching for information online.
An effective SEO marketing strategy will also help you identify which keywords are most relevant to your business and target those keywords in your content. Doing so can improve your chances of ranking higher in SERPs for those terms, resulting in more website traffic and conversions.
So How Do We Know the Distinction Between SEO and PPC Marketing?
SEO provides a better user experience by letting customers find exactly what they’re searching for. Optimizing your content will allow you to rank higher on Google so people can quickly find you or what you are selling. People generally click on higher-ranking websites, so logic tells us that the higher your site is on a SERP, the more traffic you’ll get. PPC’s goal is speed. PPC marketing focuses on getting customers to the page they want by writing persuasive ad copy.
Many businesses compete for keywords and the coveted top spot on SERPs, therefore, earning a high ranking in Google for your website using SEO or PPC will take some time and a lot of effort.
However, a critical difference between the two fields is that a click on an organic listing costs nothing, whereas a PPC click costs money.
When these two ideas work together, you’re guaranteed to dominate more on SERPs, which translates into a significant increase in ROI.
