Here are a few categories of Company Story videos you could choose from
Company Introduction Video
Company Introduction Video
Businesses are created to solve the issues that customers face. A company introduction video is a reliable method for communicating this with your audience. It goes to the core of your reason for existence and touches that common chord you both share.
Pros of this style:
- Usually short
- Easy to produce
- Connect to the end customer easily
- Immediately helps your customer understand what you are all about
Cons of this style:
- Care should be taken to make this video relevant and engaging. A fresh, modern approach is advised.
Corporate Social Responsibility (CSR) Video
Corporate Social Responsibility (CSR) Video
Want to make your viewers fall in love with your Company? This style may really work for you. It speaks about what you stand for as a brand. It brings out the issues you are committed to. It also humanizes you and shows you in a positive light.
Pros of this style:
- Builds positive opinions
- Showcases what you stand for
- Inspiring
- Motivating
- Humanizes your company and your ideals
Cons of this style:
- You really need to be committed to your CSR initiative if you are going to put it to the public. Also, to create an engaging concept may take longer.
Corporate Journey Video
Corporate Journey Video
This video is about how your company evolved, yes pretty literally “Company story” video! It tells the story of your landmark achievements. It shows how you have grown over the years.
Pros of this style:
- People love Hero’s Journey
- Impresses customers, employees, and future employees
- Reinforces your dedication
- Establishes brand authority
Cons of this style:
- These videos can be long, so they have to be entertaining to retain attention. May involve a bigger budget.