A Content Marketing Agency in Perfect Alignment With Your Goals
Great content is what fuels your inbound campaigns. It drives traffic to your website, educates prospective customers, and ultimately convinces them to buy. Today’s prospects expect more from your content, however. They expect it to be informational, well written, comprehensive, and entertaining. You need a content marketing agency that understands this.
There are a few things that stand out about our content marketing services:
- We are not a content mill. We create content that is highly targeted, and aligns perfectly with your marketing goals.
- We don’t believe in content for content’s sake. Every piece of content we create has a purpose and fits coherently into your broader content strategy.
- We know you don’t have a lot of time for hand holding. We take on the bulk of the content creation process so that you can focus on growing your business.
If you are struggling to produce quality content, or the content you are producing is not getting results, we can help.
Your blog is one of the best tools you have for attracting visitors to your website and engaging with them. Our blogging services will ensure that your blog is updated constantly with fresh, unique and inspiring content.
We can help with all aspects of producing blog content including developing a sound strategy with buyer personas, creating a content calendar, identifying compelling topics, writing blog posts, optimizing content for SEO, adding images and other design elements, adding call-to-actions, and pubishing..
We create blog content that is optimized for human readers as well as search engines. We also promote blogs in all of your social media channels..
Ebooks, Whitepapers and Guides
Downloadable content such as ebooks, whitepapers and guides are a great way to convert site visitors into leads, but you have to make sure that they provide value to the reader.Great content will educate and delight your prospects. Poor content will turn potential customers away from your brand.
We create well-researched ebooks that compel the reader to take that next step. We identify topics, handle the preliminary research, write the content, provide images, handle the layout and build landing pages to generate leads. We also promote your ebooks through social media, email and paid channels
Have a success story to tell? Case studies are a great way for your business to showoff, helping you turn leads into customers. Because a case study can make or break a sale, it’s important to get them right..
We work with you to understand the problems faced by your customers, and how your products and services have solved those problems. We then develop compelling stories around this.
We can create case study templates, perform client interviews, handle content creation, and take care of the layout process. We can also promote your case studies through email, and paid channels.
SEO Content Writing
You may have the best website and content in the world, but if it doesn’t show up on search engine results pages, then it isn’t going to be effective.
We write website content and blogs that align seamlessly with your SEO strategy and help visitors find you through search engines. And we don’t sacrifice readability in order to achieve this.
We have a deep understanding of how Google and other search engines work and SEO elements are built into our content writing processes from the start.
If you have any news or event you want to publicize, then we can help craft an exciting press release around that and distribute it for maximum reach. .
Today’s press releases follow a different set of rules. The content needs to be written with digital publications in mind, but also needs to be compelling enough for your target prospects.
Our content marketing services extend to press releases and include content creation and distribution. We can make sure that your press releases are optimized for search engines, maximizing their reach
Initial Content Research
We begin by performing a content audit of your website in order to evaluate your current content and see where there are gaps that need to be filled. At the same time, we perform keyword research to determine where you currently rank for major keywords on search engines and identify new keywords that you should be targeting. We also look at your competitor’s content to analyze what they have been successful with and how they rank for the same keywords.
Content Marketing Strategy
After we have gathered all of the necessary information we come up with a content marketing strategy that details our observations, recommendations, and game plan for success. We identify specific buyer personas so that each piece of content can connect better with your target audience. We develop a content calendar that identifies possible topics and a publishing schedule. Our strategy breaks down what needs to be done for all of your content channels and how the individual elements of the strategy will work together to help guide prospects through the sales funnel.
For each piece of content we create, we first research the topic in depth. We develop a content brief that details what the topic will be about, who is being targeted with the content, where they are in the buyer’s journey, and other key details. We review the content brief with you and finalize it. Our writers then produce content according to the brief. Once the content is done, we review it to make sure it aligns with our content strategy and edit it for spelling, grammar and SEO. You get the final say on the content and if revisions are needed then we are more than happy to provide them..
Publishing and Promotion
Once content is approved, we will publish it for you. Blog articles are published on your blog page, while long form content such as ebooks are published in PDF format using professionally designed templates. We then promote your content organically and through paid campaigns in order to maximize the visibility of the content. This can be through search, social media, PPC, display ads/remarketing, and Call-to-Actions on your website. Long form content is typically gated via a landing page and form for generating leads..
A great piece of content is always working to bring you more leads, and so are we. After publication we monitor your content in order to determine what works, what doesn’t, and how we should alter our content strategy to yield better results. Each month you will receive a report from us that breaks down the results of our content efforts. This report provides not only the raw data, but our analysis and suggested “next steps” as well.