Digital Experience Platforms:
Experience is quite the grail when it involves customer interaction, from marketing and sales to customer service and brand loyalty.
It’s something we all mention , work toward, and set as a goal, but to a point , it remains an idea we’re always trying to figure for.
When can we actually achieve an excellent customer experience in our brands? Is it something we just need to continually improve and repose on as new opportunities roll out?
When a customer features a great experience with you, they’re more likely to return back and buy again.
Social media, mobile apps, in-app ads, AI , augmented reality, and more have promised to assist us put experience at the forefront.
As new options roll out, keeping customer experiences seamless and continuous across all digital platforms grows is very important. this is often where a digital experience platform (or DXP) comes in.